Everyone is their own bodyguard: using this idea as a basis, Lyss-based advertising agency in flagranti came up with an internal awareness campaign for BLS. element p created a long spot for this which, with charm and a wink of the eye, acted as a reminder that each and every one of us is responsible for his/her own safety, as well as that of colleagues and BLS passengers. The long spot was a prelude to an internal safety programme, lasting several years. The individual characters of BLS members of staff are shown and this therefore guarantees authenticity and widespread acceptance by the entire workforce.

Production: element p, Daniel Reichenbach
Agency: in flagranti
Script/Director: Daniel Reichenbach
DoP: Daniel Reichenbach, Christoph Frutiger
Production Designer: Monica Keller