Once upon a time
Union Glashütte
element p was given the job of producing a POS spot for the new Union Glashütte collection. Union Glashütte, which is synonymous with expertise and passion, stands for precision German watchmaking of the highest level. «Watches should have everything that makes them accurate and beautiful, but nothing that makes them expensive» was the main idea behind the foundation of this traditional German watch brand and it still is to this day.
Production: element p, Daniel Reichenbach
Concept/Director/Compositing: Daniel Reichenbach
DoP: Daniel Reichenbach
Technician: Mirco Rihs
Concept/Director/Compositing: Daniel Reichenbach
DoP: Daniel Reichenbach
Technician: Mirco Rihs