The Brändi Foundation in
Lucerne is one of the biggest employers of disabled people in Switzerland.
Founded in 1968 with great enthusiasm, this foundation has developed into a
service provider that, on the one hand, co-operates directly with industry and
commerce and completely takes over complex production chains for them, and, on
the other, looks after disabled people.
The Foundation commissioned element p with the production of a publicity film. After intensive
co-operation, a 2-minute long spot was the result. Author and director Reto
Waser: «Keeping things this short requires courage to make consistent cuts
on the part of the customer. The reward is a concise statement that is etched
in the memory of the target audience.»