Red Buzzer
Swiss Museum of Transport
Exciting things happen here : working for Berggasthof zum Glück (an advertising agency from Hergiswil), element p produced a TV spot for the Swiss Museum of Transport in Lucerne. Director and cameraman Daniel Reichenbach had to use every trick in the book to achieve the results. Apart from high-speed pictures, an expensive 3D world was created with the help of Flux-if AG from Zurich. In the centre is a young woman who is pressing a red buzzer with an inquisitive look on her face and by doing so catapults herself into the magical, colourful world of the Swiss Museum of Transport. Literally flying around her head are different exhibition items from the fascinating history of transport: cars, locomotives, aircraft, ships and space-exploration equipment. They represent the more than 3,000 exhibits displayed by the Museum in Lucerne in an exhibition space covering over 20,000 m2.