Cave-aged Emmental cheese
Emmi Ltd. Switzerland
'Dr Ryffi us em
Dunkle' has to be one of the most popular TV spots that Emmi has ever
produced. And it's still capable of captivating us. For Daniel Reichenbach (Art
Director) and Michael Steiner (Direction), it became clear quite quickly how
this unique cheese spot had to be created to provide the right atmosphere: the
shadows drifting over the scenery represent the aging process, the golden light
emphasises the high quality of the product, music, sounds and the voice had to
come from deep within the mountain, where the best Swiss Emmental ages.
DoP: Daniel Reichenbach