As a former racing motorcyclist, Certina CEO Adrian Bosshard is a motor sports expert. The sponsorship partnership between Certina and the BMW Sauber Team is a fine example of how he has put Certina into pole position with his well-founded instinct. element p is also well in the running: for a long time, Adrian Bosshard had relied on the creative capabilities of Daniel Reichenbach and entrusted him with the production of the latest Certina cinema spots. element p confidently stepped on the gas for this project.