Being excluded is the key
message of this year's campaign by the Swiss Cerebral Foundation. element p
brought the campaign to life for the advertising agency "in
flagranti" in Lyss. People seeing the posters, newspaper advertisements
and a TV spot should be encouraged to donate. Filming took place on a
footbridge on Lake Biel that had been specially designed for this spot.
Although rain had been forecast and we were highly dependent on the weather on
Lake Biel, we decided to start shooting and were rewarded with a marvellous
mood.
Produktion: element p, Reto Waser
Agentur: in flagranti, Lyss
Buch: in flagranti, Lyss
Regie: Reto Waser
Kamera: Daniel Reichenbach
Editing: Reto Waser
Compositing: Stefan Vogel
Musik: Markus Gfeller